Super Bowl commercials
When spending large amounts to purchase advertising time, companies want to know what audience they'll reach. In January 2007, a poll asked 1008 American adults whether they planned to watch the upcoming Super Bowl. Men and women were asked separately whether they were looking forward more to the football game or to watching the commercials. Among the men, 16% were planning to watch and were looking forward primarily to the commercials. Among women, 30% were looking forward primarily to the commercials.
a) Was this a stratified sample or a blocked experiment? Explain.
b) Was the design of the study appropriate for the advertisers' questions?