Several years ago a tsunami severely damaged parts of Japan. The Japanese people faced a very uncertain future with the possibility of nuclear meltdowns and radiation poisoning. The Japanese people desperately needed help to meet the simplest of life’s basic needs including food, water, shelter, and warmth. As humanitarian workers rushed to Japan, risking their lives to help these people, some global businesses “pulled out” and sold off billions of dollars in investment in Japan. Was the response of these global businesses ethical, socially responsible, in the best interest of their investors, and apt to backfire in the future?