"VP of Marketing Noah Vale believes that the world's largest chip maker, Intel, is in a ton of trouble. When Andy Grove left, the company was valued at $160B. Almost 20 years later, it is valued at $170B. Vale brings in his best marketing people to talk about how to best shake up the business and improve growth in terms of profits and revenue. His people make recommendations; which path has the best potential to meet the goals?"
A) Beau Vine. We need more milk from the cow: 14nm (i.e., the production technology) is not yielding well. Let's continue to reduce manufacturing costs.
B) Lou Pohl. Intel has a lot of patents; time to sue companies and that will remove players from the board.
C) Eva Destruction. Intel needs to get out of its stodgy mold. We own a virtual reality company (VOKE) ready to release new products; it's time we invested resources in it and embraced the future.
D) Drew A Blanc. We are still the biggest chip company in the world. That's the problem; we're bloated. We need a round of lay-offs. That will make us lean and agile.