Voice of the customer is a concept that has been embraced, Operation Management

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Voice of the customer is a concept that has been embraced

Voice of the customer is a concept that has been embraced by marketing-oriented companies. Using the Internet do some research. Find a company that uses it, and discuss how it fits into its new product development process. Talk to somebody in your own company to see if it is used. Discuss these in not less than 200 word.

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