Question: 1. Use the frameworks in this section to identify how MU uses the marketing mix.
2. Visit the website and identify two significant target markets for the company.
3. For each market, analyse how the company has used the market mix to construct its market offering.
4. List your markets and examples of the ‘four Ps', and exchange what you have found with other students. Can you identify any significant aspects of the offering that are not covered by one the ‘4 Ps'?