Question: Visit the McDonald's and Jollibee websites, and find out what each has planned in terms of their global expansion. Compare their presence in Asia to each other and to Yum! Brands' KFC's and Pizza Hut's presence in Asia. Then, answer the following questions.
Which of these companies seems best positioned in Southeast Asia?
What advantages might a "local" brand like Jollibee have over the global companies? What advantages do the global Multinational Corporations have?
What is your prediction in terms of future growth potential?