It is a strategy plan for strategic management. You need to answer all the question one by one. It is not an essay. Please identify the question number. I will upload the case in another file. Also attach other notes as needed.
Answer all the questions below.
1. Recommend a vision statement for Johnson & Johnson’s Tylenol business. You do not have to justify it, but you may if you have any doubt about being misunderstood.
2. Recommend a mission statement for Johnson & Johnson’s Tylenol business.
3. Justify your answer to the previous question.
4. Describe one or two (no more!) important opportunities and one or two (no more!) important threats facing Johnson & Johnson’s Tylenol business, including the combination of strengths/weaknesses and macro-environmental factors creating each.
5. Recommend long-term objectives for Johnson & Johnson’s Tylenol business.
6. Justify your answer to the previous question.
7. Describe your conclusions about strategy for Johnson & Johnson’s Tylenol business from each of the three matrices attached at the end, with explanations of why.
8. Which grand strategy/ies do you recommend for Johnson & Johnson’s Tylenol business?
9. Justify your answer to the previous question.
10. Recommend short-term objectives
11. Justify short-term objectives
12. Recommend tactics
13. Justify tactics