Problem:
Make your own business and explain the importance of your selected business's (SB) vision, mission, and values in determining your strategic direction. Include the following:
- Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
- Create a vision for this organization that clearly demonstrates your decision on what you want your business to become.
- Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
- Analyze how the vision, mission, and values guide the organization's strategic direction.
The company:
I plan to start a small business instructing individuals in the art and science of kickboxing. In the context of this enterprise, strategic management would entail eliminating as much financial overhead as possible so that this business can be run in a very efficient and effective manner. In addition, strategic management and planning in the context of this enterprise would entail analyzing the market environment situation in order to ascertain the best time and method by which to start this business, developing a detailed goal for the business, developing a method by which to execute the startup and operation of this business, ascertaining what resources will be needed for the successful start and operation of this business, as well as to develop an effective marketing methodology.