1.Virtually every occupation that involves customer contact has an element of personal selling in it. The Bureau of Labor Statistics reports that about __________ people are employed in sales positions in the U.S.
(a)24 million
(b)18 million
(c)10 million
(d)5 million
(e)14 million
2.Self-regulation refers to
(a)voluntary compliance to governmental rules and regulations set for a specific industry.
(b)an alternative to government control where an industry attempts to police itself.
(c)a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.
(d)governmental guidelines that suggests what is legal and ethical and what is not.
(e)a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.
3.The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.
(a)social responsibility
(b)respecting its workforce
(c)sustainable procurement
(d)new product development
(e)using renewable resources
4.All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:
(a)many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
(b)industry experts predict that 3D televisions will be the preferred viewing devices by 2016.
(c)advertisers are increasingly interested in live events rather than programs likely to be recorded and watched later.
(d)infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
(e)there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.
5. Virtually every occupation that involves customer contact has an element of personal selling in it. The Bureau of Labor Statistics reports that about __________ people are employed in sales positions in the U.S.
(a) 24 million
(b) 18 million
(c) 10 million
(d) 5 million
(e) 14 million
6. One of the advantages associated with television as an advertising medium is that it
(a) can use sight, sound, and motion.
(b) is a low-cost medium.
(c) as an unlimited amount of advertising time available.
(d) can be used to convey complex messages.
(e) has a short exposure time.