Vietnamese marketing studies

Question

Assignment:

Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from

https://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html

• Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market?

• In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?
No Plagiarism and the sources must be done in APA. The writer need to understand what the question is asking.

Text
Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc

• Required Resources

• Recommended Resources

Text

• Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc
o This text is a Constellation^TM course digital materials (CDM) title.

Article

Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg Busiessweek. Retrieved from https://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html