Video featuring scott cook on expanding software globally


Watch this video featuring Scott Cook on expanding software globally

(https://www.inc.com/welcome.html?destination=https://www.inc.com/chris-beier-and-daniel-wolfman/intuit-quicken-scott-cook-global-expansion-failed.html)

Why did Intuit fail in initial global expansion efforts?

In general, with regard to information systems, what must an organization consider before expanding globally? Even if a firm has a great software or information system product, what other factors are needed to be successful in the global market?

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