Question1. Describe the working principles of the vertical and horizontal integration in the chain of distribution model.
Question2. Mention and explain FOUR examples of why small tour operators will survive.
Question3. Describe the SEVEN stages involved in planning of a tour programme.
Question4. Describe EACH of the following tour operating chartering terms:
i. Time-series
ii. Part charter
iii. Ad hoc chartering
Question5. Explain the principles of tour operators applying a SWOT analysis when examining their company’s market profile. Provide suitable examples for EACH stage of the model.
Question6. Describe EACH of the four components of Relative Market Share Model.
Question7. Tour operators budget a high percentage of their gross turnover on advertising. To aid the communication for the consumer the Tour Operator will use the AIDA model to calculate the impact in the advertising brief. Describe.
Question8. Explain the fundamental principles of bonding, and outline EACH of the four key areas that bonding legislates for consumer.
Question9. Explain the importance for tour operators in obtaining an ATOL licence.
Question10. Mention and explain TEN external affects on tour operators’ decisions to create holiday programmes overseas.
Question11. Describe your understanding of the term integrated sustainability in tour operating business.
Question12. ABTAs Code of Conduct on standards of brochures needs significant and particular information featured in the back of holiday brochure. Mention and explain FIVE particular topics and their functions.
Question13. Explain the client procedure to the tour operator in the event of holiday complaint.
Question14. Explain EACH of the five characteristics of tour operator’s product.
Question15. The traditional package holiday is made up of 3 elements which are bulk bought by the tour operator.
Question16. Explain in detail EACH of these elements.