INTRODUCTION TO MARKETING ASSIGNMENT - WRITTEN REPORT
LEARNING OUTCOMES -
1. Analyse how the key elements of the marketing environment currently affect a business;
2. Investigate basic marketing problems in general business situations and effectively identify potential solutions and target markets.
3. Demonstrate the role of the marketer and the marketer's contribution to the direction of the organisation; and
4. Demonstrate the development of key fundamental academic and professional skills required for further study and the workforce
Write a report on Rockwell and Sons restaurant.
Outlines - Overall plan is to look like this:
1. Executive Summary
2. Introduction
2.1 Purpose of the plan
2.2 Scope
2.3 Methodology
3. Situation Analysis
3.1Market Analysis
3.2 Company summary
3.3 Products overview
3.4 Environmental Analysis
3.5 Customer Analysis
3.6 Competitors Analysis
3.7 SWOT Analysis
4. Marketing Objectives
5. Target Market
6. Proposed Marketing Strategy
7. Marketing Budget
8. Conclusion
Note - The main restaurant is Rockwell and Sons. And attached sample assignment to give you an idea about the structure and want it exactly the same structure please.
Attachment:- Sample.rar