Question: Sephora is the largest prestige beauty retailer in the world and, at the time of the case, has recently started using a variety of new digital and social media for promoting its brand.These include YouTube, Facebook, Twitter, and more recently, mobilethrough its course hero Sephora app for the iPhone. Julie Bornstein, the SVP of Sephora Direct, is going to ask for an additional $1 million to support an expansion of these efforts.Assume the categories of new expenditures being considered are Facebook,Twitter, Instagram, YouTube, Mobile, and Social partnership