Variety of distribution channels to promote their products


Question: Insurers use a variety of distribution channels to promote their products and services. Which one of the following statements is correct with respect to those methods? Available answer options Select only one option A Direct response distribution channels use independent producers to appeal to customers who prefer to deal in person. B Insurance regulation in most states prohibits a personal lines insurer from using mixed marketing systems. C Some insurers conduct group marketing, or affinity marketing, either directly or through a producer. D Most insurers do not market through the Internet because the cost usually outweighs any associated increase in sales.

 

 

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Marketing Management: Variety of distribution channels to promote their products
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