Assignment task: Read the case study 'IDEO'. Then, answer the following questions:
1. From the textbook describe the different types of variability that customers inflict on service organizations, and what it is important for companies to manage this variability
2. Analyze and describe the Employee Management System at Ideo - specifically how the select, train, design jobs, and manage employees - and how their choices impact their company culture and performance
3. What do the company leaders of Cineplanet mean when they say "We do not sell movies, popcorn, or soft drinks. we sell an experience."?
4. How Does IDEOs approach help to insure Cineplanet will be offering the best experience to their customers and that they will pay for it? Provide and explain the significance of at least five examples
5. How can prototyping and field testing help Cineplanet to reduce variability from customers?