Barton Goldenberg recently wrote that the 4 Big Barriers to an Integrated Customer-Centric Strategy are:
Challenge No. 1: Integrating Offline and Online Customer Data
Challenge No. 2: Getting Organizational Buy-in
Challenge No. 3: Knowing How to Meaningfully Apply Big Data Analytics
Challenge No. 4: Creating a Meaningful Road Map
Utilizing Goldenberg’s methodology in Social CRM, explain how you will over each of these barriers as a future Innovation Leader. Be specific.
Utilizing Kotter’s methodology, explain how you would influence a traditional, resistant, low-tech company to engage in Social CRM. Be specific.