Utilizing Excel and the Marketing Pricing Study Data (MPS.CSV), create a two-way contingency table of Group Name to Internet Usage (Q18). Conduct a chi-square Test of Independence (use percentages of total option). Answer the following question:
a. what are the hypotheses involved?
b. Which cell has contributes the most to the chi-square statistic?
c. What is the overall chi square statistic?
d. What is the P value?
e. At a 5% level of significance what would be the outcome?
f. The chi square test assumes that Q18 has what type of scaling? Is this a good assumption?