Using the same critical thinking presented in Week 3 Recitation, describe the criterion rational consumers use in deciding what product to purchase nextin order to maximize their utility. What two pieces of information must a consumer know in order to be able to accurately act on this criterion? Give an example in which advertisements can 1. Help consumers maximize their utility and 2. Hurt a consumer's ability to maximize utility?Explain your answers.Why might advertising aimed at children be especially harmful?