One of the main jobs of a web developer/programmer is to ensure that websites are successfully optimized for the web. Chapter 15 presents many strategies one can use (e.g. reducing your image resolution).
Using the resources available in the Stevens-Henager Academic Resource Center (SHARC) as well as other web research resources, write a two-page paper (APA format) highlighting five common strategies that all a web developer/programmer can use to ensure that the websites are successfully optimized for the web.
Anything that will help doesn't need to be directly from the book.