Using the relative importance ratings of the customer


Using the relative importance ratings of the customer attributes and setting a scale of 1 = weak, 3 = medium and 5 = strong for the relationship matrix, compute a weighted score for each of the technical requirements in Figure 12.25. Do your scores support the conclusions of the study in terms of the key service components to deploy in the QFD process?

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Business Management: Using the relative importance ratings of the customer
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