Discussion: "Business Intelligence"
Respond to the following:
• Review one of the following case studies, and be prepared to discuss.
o "343 Industries: 343 Industries Gets New User Insights from Big Data in the Cloud".
o "Klout: Data Services Firm Uses Microsoft BI and Hadoop to Boost Insight into Big Data".
o "Yahoo!: Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data Solution".
o "Department of Special Investigation: Thai Law Enforcement Agency Optimizes Investigations with Big Data Solution".
• It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions.
o Using the organization you selected, explain the key way(s) in which your organization / agency uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge your chosen organization / agency in the future. Provide a rationale for your response.