Using the information that you already know about the business and its products, and through consideration of the PEST and SWOT factors, you are required to prepare a brief marketing plan document that you are going to use in your discussion with Amara and Tariq. Using the following headings to produce the marketing plan for Tots & Teens Fashion:
Section- Marketing Context
- An explanation of the marketing process
- Evaluation of the costs and benefits associated in adopting a marketing approach
- An explanation of factors to consider in a PEST analysis
- An explanation of factors to consider in a SWOT analysis
Section - Marketing Mix
- Mission Statement and Objectives
This will set out who the business is, what the business is trying to achieve, and why people should choose the business instead of a competitors
You should construct a marketing mix for each of the following potential markets: (The table format as attached at the end of this assignment brief may help with this task)
- Affluent families who frequently shop in Birmingham
- Teenagers who have a limited budget
- Independent retailers throughout Europe who wish to sell British designer clothes/accessories.
- One other consumer market segment that you should identify yourself.