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Using the data and information provided in the

Assignment Brief

Using the data and information provided in the ‘Thorntons plc’case study:

•Critically analyse the competitive positioning of Thorntons product range in the UK confectionary market using eitherPorter’s Generic Strategies(Cost Leadership; Differentiation; Cost Focus; and Differentiation Focus) orthe Strategy Clock.(Approx. 2000 words)

•Then, use your analysis to reflect on the sustainability of Thornton’s strategy given its competition in the UK. (Approx. 500 words)

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Management Theories: Using the data and information provided in the

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