Using the content analysis area, profile your product's Web site with that of two other direct competitors. Determine what the competitive strategy for each company may be. Also can you determine the target group for the other two companies?
Assignment: Consider the class discussion on stimulus and response. Explain how their use of a stimulus and response strategy was used to get the audience to remember the message and to get the desired response. How does this message differ from their direct appeal approach to meet the same objective?
Psychological Influences on Consumers: Perception
• Process by which we receive information through five senses and assign meaning to it
• Can be heightened by the effective use of a stimulus which incites or is an incentive to an action, or causes a response, reaction, interest.
Perception Shaped by:
1. Physical characteristics of the stimuli
2. Relationships of the stimuli to their surroundings
3. Person's state of mind
How would IMC increase levels of perception?
Find a product or service advertisement that you feel matches up with any particular VALS segment. Explain how the ad's use of visual and copy delivers the message to the audience affecting that particular VALS description. Consider personality and lifestyle factors (psychographic considerations).