Using licensing as market-entry strategy, Marketing Management

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Using licensing as market-entry strategy

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What is the advantages in using licensing as a market-entry strategy and what other market entry strategies would be successful in a global market? please another answer on this expert Q&A.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Using licensing as market-entry strategy

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Marketing Management: Using licensing as market-entry strategy

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