Using favorite brands as examples define what effective


1. What developments have occurred in the area of public sector unions in the past 50 years? What has helped unions advance? What has been viewed as detrimental to unions?

2. Using favorite brands as examples, define what effective branding means to you.

3. Why do you think Zappos' top managers believe it is so important for employees to provide a "WOW" factor in their business?

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Operation Management: Using favorite brands as examples define what effective
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