Using Boston Consulting Group Matrix (BCG), outline, appropriate marketing strategies for your new product at each stage of its life-cycle.
• Identification and explanation of the characteristics at each stage/section/element of the selected model.
• Identification of a range of relevant marketing strategies at each stage/section/element of the selected model.
• Selection and justification of the key strategies at each stage/section/element of the selected model.
• Supported with referenced and up-to-date evidence throughout. I have already done segmenting positioning and communication strategy (file added). "What's in your handbag?" is a new created mobile puzzle game for women