Using AMAZON address the following points:
- Identify a strategic alliance your chosen company has formed and discuss how three to four of the issues from the following list have been addressed by the alliance:
- Adding value to products
- Improving market access
- Strengthening operations
- Adding technological strength
- Enhancing strategic growth
- Enhancing organizational skills
- Building financial strength
- It is common for a strategic alliance to be formed with a third party logistics provider (3PL). Describe three to four benefits that may be realized from such an alliance.