1. Using a DIFFERENT company’s product/product line from your Marketing Plan, discuss how you would segment using the four common bases for segmenting consumer markets (Geographic, Demographic, Psychographic and Product-Related).
2. Create a slogan for your company’s product/product line for three of the six positioning approaches (Attributes, Price/Quality, Competitors, Application, Product User, and Product Class).
3. Pick one of the slogans you created and explain how that would be the best approach for positioning your product and why?