Ernst (2003) states that ‘the information in patent data can be used for strategic planning purposes’.
Each student is asked to write an essay on the role of patent analysis in the strategic management of technology within an organisation.
The essay should comprise of the following
• An introduction to patent analysis (i.e. what it is and what it involves)
• Identification of the various uses of patent analysis in technology management
• Three ways in which patent analysis can aid the valuation of mergers and acquisitions
• A conclusion to your essay on patent analysis and its role in technology management