Outline for Completing the Marketing Plan Assignment
Use this format to plan your research and complete the SLP assignments. Note that the letters "a, b, c..." and the numbers "i, ii, iii, iv..." in the outline below are used to show the major issues you need to include in your paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment analysis (only points that are relevant to understanding the action plan, only the point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Attachment:- Marketing Plan Outline.pdf