Use the Control4 Creative Strategy Worksheet to:
1. Develop a Target Market Profile using the Prospect Definition.
a. Give your person a name, age, city where they live, occupation, education level
b. Tell me what his/her hobby is
c. Give him a Back Story: What kind of family did he come from? What kind of extracurricular activities did he enjoy?
d. What motivates him? Why does a Control4 system appeal to him?
e. What other likes does he have? Food, leisure activities, etc.
f. Find a photo on the Web and attach it to the profile
g. Deliver your profile from a First Person perspective. "I am..."