Case Study:
Sergio Marchionne Undertakes Major Strategic and Culture Change at Chrysler Group.
Using your readings, and at least two additional resources, evaluate Chrysler's organizational culture by considering the following questions:
- What are the observable artifacts, espoused values, and basic assumptions associated with Chrysler's culture?
- How is Mr. Marchionne trying to improve the PE fit of his direct reports?
- Use the competing values framework to diagnose Chrysler's culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures?
- Look up Chrysler's mission or vision statement on the company's website. To what extent is the culture type consistent with the accomplishment of their mission or vision?
- Which of the mechanisms for changing organizational culture did Mr. Marchionne use at Chrysler?