Use the chain ratio method to estimate the market sales, Operation Management

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Use the chain ratio method to estimate the market sales

Market Sales Potential and the Chain Ratio Method

1. Use the chain ratio method to estimate the market sales potential for electric toothbrushes in:

a. USA

b. India

c. China

d. Brazil

Discuss the assumptions behind your sales forecast, and include all of your calculations.

2. How does each market fare, and what are the implications for toothbrush manufacturers?

3. What is the relationship between market sales potential, STP, and a company’s market share?

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