Assignment task: Please respond to below:
This assignment is to use Google Analytics to develop consumer insights into an e-commerce site. Google Analytics, commonly known as GA, is a web analytics tool that collects, measures, and analyzes website data. Using GA Version 4, the latest iteration of Google Analytics is where you will use GA4 to develop user insights from an e-commerce demonstration website, the Google Merchandise Store. The Google Merchandise Store is an e-commerce site that sells Google-branded merchandise. It contains data typical of what you would see for an e-commerce site.
To access the demo account, click the Google Analytics 4 property: Google Merchandise Store, First, get oriented to the GA4 interface by taking a guided tour. Then, follow the instructions in each blue box.
This assignment is reviewed based on the thoroughness and sophistication of the analysis, the quality of the recommendations, and the clarity and organization of the report.
Assignment:
Respond to the below data analysis question in a Word document. Include one or more screenshots of the relevant Google Analytics page to support the response:
Question: For the six months, January 1 to June 30, 2023, using the Monetization Report, provide insights on the top ten e-commerce item purchases by items viewed. Provide screenshots to support your analysis.