Usage of standardizes or customized marketing
International business
Please answer this question in less than 200 words. I need it by tomorrow. Thanks.
What are the basic factors involved in deciding whether to use standardizes or customized marketing?
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Discuss tactics to capitalize on favorable trends.Discuss tactics to minimize the risk of unfavorable trends.
You’re the manager of global opportunities for a U.S. manufacturer, who is considering expandingsales into Asia.
Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?
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Discuss the impact of the country's economic and trade sectors as well as its political, legal, and socio-cultural environment.
Explain what the company does to protect its business and manage risks.
What kind of strategic changes in marketing and/or location of production facilities do you think this company should take given these new exchange rates?
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