Problem:
The Dynamics Company uses cost-plus pricing with a 50% mark-up. The company is currently selling 100,000 units at $12 per unit. Each unit has a variable cost of $6. In addition, the company incurs $200,000 in fixed costs annually.
Required:
If demand falls to 80,000 units and the company wants to continue to earn a 50% return, what price should the company charge?
A) $13.50
B) $14.55
C) $12.75
D) $10.95
Note: Show supporting computations in good form.