1. What is the best way a company can build and manage its product mix and product lines?
Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?
2.Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?
What factors should be considered in price setting? Which of these factors is most important? Why? Why is adapting the price of a product important?