Undertaking a strategic analysis of the business


Using the data and information from the “Lego Group : working with strategy” case study:

You are a strategy consultant and you have been commissioned by the LEGO Group to undertake a strategic analysis of their business

Using the Resource Based View and Porters 5 forces models , you are required to provide the company advice on their performance and recommend course(s) of action to take. Your analysis must also include justification and critical evaluation of the models selected.

Your recommendations must be well founded and should clearly relate to your analysis.

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Strategic Management: Undertaking a strategic analysis of the business
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