Problem: Understanding the market potential and growth factors is key. Identifying the target audience and offering classes for different skill levels (beginner, intermediate, advanced). Hiring experienced BJJ instructors who can teach a variety of techniques and designing a comprehensive curriculum that covers fundamental techniques, positional drills, and live sparring are all part of a well-thought-out plan. What contributes to growth and emphasizes the social aspect and needs? Host seminars, open mats, and social gatherings. Create a website and social media profiles, and share content related to BJJ. Emphasize networking and online presence.