Problem 1. PETA is a great example of using an understanding of consumer behavior to cause desired behavior (or at least desired by PETA). But I am confused at this organization. I understand they are a cause-related group but what behaviors are they looking for?
Problem 2. Over the past 5-10 years there has been the increase of Hispanic consumers in the Arizona market. What influences does this bring? What cultural differences might need to be understood? What other demographic or subculture changes do you see impacting your region or industry?
Problem 3. As family has been called the most influential primary reference group, can you think of a buying experience that proved this in your own family - I don't understand?
Problem 4. There is a continuing debate over the extent to which marketing strategies should be standardized across cultures? What does your research and other examples guide you to believe?