Assignment task: Media Max is a leading Television channel providing wholesome entertainment to Indian viewers. Of late, its viewership has shown a sharp decline with the advent of Netflix and other similar offerings. Findings of the last research commissioned by Media Max revealed a huge potential of new entertainment offerings among rural viewers in the Hindi heartland. However, Sushil, Head of the Division is unsure what offerings could cater to the tastes of the rural viewers. To add to his problem is the fact that traditional survey-based research would not be effective in rural areas with lower literacy and education levels. a) Based on your understanding of the course Marketing Research, suggest research methods to Prakash to help him understand the preferences of rural viewers for different forms of entertainment offerings.