Assignment - Understand the concepts and process of Marketing.
Be able to use the concept of segmentation, targeting and positioning
Understand the concepts and process of Marketing.
Task:
Evaluate the benefits and costs of marketing orientation for a selected organization
To achieve a pass you must,
- Choose any popular and successful Omani company to apply the tasks 1 and 2.
- Explain the core elements of the marketing process with reference to the selected company.
- Explain why the above marketing process concepts are so important for a Marketer (selected company).
- Evaluate the benefits derived and costs incurred for the selected organisation in its efforts to be marketing oriented.