1. Understand profit and risk, financial measures of investments (payback, net present worth {net present value}, rate of return on investment, or internal rate return), use of decision tree analysis, and types of contracts. Apply this material to your cost estimating project as appropriate. (Nothing is due for this item now. It will be incorporated into your cost estimating project
2. Regarding the iPhone, research and submit, the following:
a) What is Apple's profit margin (name your source)?
b) What's the total market size for that type of phone, i.e what is the market size for smart phones, units per year or dollars per year(name your source)?
c) What is the iphone share (%) of that market (name your source)?
d) Who are Apple's competitors in that space?
e) If you were entering that market, what profit margin and market share would you need to be successful.