1. Under what situations would a push strategy be used? What about a pull strategy?
2. Why is understanding the target market a crucial aspect of the communication process?
3. Even though advertising is expensive, can it be considered an investment?
4. Should advertising to children be even more restricted than it is already? Explain your answer.
5. How is relationship selling tied to the marketing concept?
6. In today's culture of self-service, is personal selling destined for extinction? Explain your answer.
7. Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media?
8. As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ?
9. If a firm can increase its total revenue by raising its price, shouldn't it do so? Explain your answer.
10. How important is it for a company to estimate ROI before launching a new product? What does a target ROI enable that company to do?