1. Under the value-to-book model new projects will be less profitable only when:
ROCE is greater than RE
ROCE equals ROA
ROCE is less than RE
ROCE equals RE
2. When a pharmaceutical company uses television advertising that tells you to "ask your doctor" about a particular drug, it is using a _____________ strategy. When that same company provides incentives to doctors who prescribe its drug, the company is using a ____________ strategy
a. Push / Pull
b. Pull / Push
c. Advertising / Public Relations
d. Public Relations / Advertising