Assignment:
Discussion:
1. Review lustration Capsule 6.2, "Uber's First-Mover Advantage in Mobile Ride-Hailing Services."
2. Discuss how and why Uber's success can be at least partially attributed to being a "first-mover" in its category of Mobile Ride- Hailing Services.
3. Include at least one APA-formatted citation from your textbook Crafting & Executing Strategy, to support your rationale and receive full credit.