Question 1:
Using instances and illustrations, illustrate out the stages of business buying procedure and its influences.
Question 2:
(i). Illustrate out the distribution channel.
(ii). Discuss and describe four (4) types of wholesalers in the marketing distribution channel.
Question 3:
With reference to the marketing of services, it is argued that the traditional 4 P’s aren’t enough to describe the marketing mix. Discuss and explain this statement.
Question 4:
Write concise notes with illustrations and instances on the following:
(a). Relationship Marketing
(b). Ethical Marketing
(c). Internet Marketing