Question 1:
A company’s total marketing communications mix—also called its promotion mix—comprises the specific blend of five dissimilar parts. Name and define these parts.
Question 2:
One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and illustrate two common techniques employed to set the total budget for advertising.
Question 3:
Describe and discuss the promise and challenges which e-commerce presents for future.
Question 4:
In brief explain the three (3) types of Vertical Marketing Systems.
Question 5:
How do consumerism and environmentalism influence marketing strategies?